Frito-Lay, Plano, Texas, released what is said to be the boldest nacho snack yet.
Doritos Loaded is a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust.
"Doritos celebrates people stepping outside of their normal routine and doing new things," says Marissa Solis, vice president of marketing, Frito-Lay North America. "That definitely applies to Doritos Loaded, a snacking experience that takes bold to the next level.”
Doritos Loaded comes in Nacho Cheese and Jalapeno & Cheese.
Doritos Loaded is available in the frozen foods aisle of major grocery retailers nationwide for a suggested retail price of $2.98-3.49 for the 7.5-ounce box and $4.98-5.79 for the 15-ounce box.