As ice cream and frozen novelty consumption remains near-universal among Americans, a less-is-more mindset is prevailing, according to new research from Mintel, Chicago.

Baskin-Robbins Canada has the scoop on ice cream consumption in Canada thanks to a national poll of adult consumers conducted by Leger Marketing, Canada, from June 20-23.

Cumberland Farms, Framingham, Mass., announced the results of a survey issued to consumers asking their personal preferences about ice cream.

In 2015, marketing researchers from SKIM, an international customer insights agency based in Hoboken, N.J., analyzed 10 studies of marketing claims (on-pack and in advertising) in the ice cream category.