www.refrigeratedfrozenfood.com/articles/84646-new-products-strategy-still-strong-as-tyson-regroups
New products strategy still strong as Tyson regroups
February 18, 2009
Speaking at Tyson Foods’ annual shareholders meeting, interim President and CEO Leland Tollett said officials at this Springdale, Ark.-based company have a “sense of urgency” and remain committed to key growth strategies - while they take steps to return Tyson’s chicken business to profitability. In a post-meeting press conference, Tyson officials highlighted several new products for retail, foodservice and international markets. According to The National Provisioner, these new products include:
- Tyson Skillet Creations, a new retail frozen meal kit with less sodium than Tyson’s prior offerings and competitors’ products. Initial varieties include Asian-style Orange Chicken, Grilled Chicken Fajitas, Grilled Steak Fajitas, Grilled Chicken Tuscany and Penne, and Steak Stroganoff with Noodles.
- Several new refrigerated (vacuum sealed) red meat offerings such as Braised Beef with Mild Chili Sauce and a Pork Loin in Sweet and Tangy BBQ sauce.
- New Homestyle Breaded Value Chicken Tenders, Right Size Filets, Value Meatballs and Shaved Steak Beef offerings for foodservice operators.
- Tyson Skillet Creations, a new retail frozen meal kit with less sodium than Tyson’s prior offerings and competitors’ products. Initial varieties include Asian-style Orange Chicken, Grilled Chicken Fajitas, Grilled Steak Fajitas, Grilled Chicken Tuscany and Penne, and Steak Stroganoff with Noodles.
- Several new refrigerated (vacuum sealed) red meat offerings such as Braised Beef with Mild Chili Sauce and a Pork Loin in Sweet and Tangy BBQ sauce.
- New Homestyle Breaded Value Chicken Tenders, Right Size Filets, Value Meatballs and Shaved Steak Beef offerings for foodservice operators.
