www.refrigeratedfrozenfood.com/articles/84818-aunt-jemima-looks-for-morning-moments
Aunt Jemima looks for "Morning Moments"
October 6, 2009
Kids might not feel so photogenic first thing in the morning. But that's okay. As long as they're hungry, they have a chance of winning a family vacation from Pinnacle Foods, Mountain Lakes, N.J.
New from Pinnacle's Aunt Jemima frozen pancake brand is a "Morning Moments" campaign, which encourages parents to photograph their child or children enjoying breakfast -- for a chance to win a family vacation or other prizes.
"Today's reality makes it difficult for families to sit down, especially during the week, for a warm breakfast," says Eric Hintz, vice president of marketing at Pinnacle. "Aunt Jemima frozen breakfasts offer an easy solution to hectic mornings with a full variety of homemade-tasting breakfasts that can be prepared in minutes. We want this contest to highlight the importance of giving your children a warm breakfast even when you are on the run."
To enter the contest, consumers simply photograph a breakfast moment with their child/children and submit a picture along with a description in 100 words or less, about how they share a delicious, warm moment in the morning. Pinnacle says one grand prize winner will receive a warm getaway for a family of four. Ten finalists will each receive digital cameras to continue capturing their family's moments.
New from Pinnacle's Aunt Jemima frozen pancake brand is a "Morning Moments" campaign, which encourages parents to photograph their child or children enjoying breakfast -- for a chance to win a family vacation or other prizes.
"Today's reality makes it difficult for families to sit down, especially during the week, for a warm breakfast," says Eric Hintz, vice president of marketing at Pinnacle. "Aunt Jemima frozen breakfasts offer an easy solution to hectic mornings with a full variety of homemade-tasting breakfasts that can be prepared in minutes. We want this contest to highlight the importance of giving your children a warm breakfast even when you are on the run."
To enter the contest, consumers simply photograph a breakfast moment with their child/children and submit a picture along with a description in 100 words or less, about how they share a delicious, warm moment in the morning. Pinnacle says one grand prize winner will receive a warm getaway for a family of four. Ten finalists will each receive digital cameras to continue capturing their family's moments.
