www.refrigeratedfrozenfood.com/articles/84899-simply-good-business-supervalu-s-4-15-meal-deal-at-shaw-s
Simply good business: Supervalu's 4:15 Meal Deal at Shaw's
July 20, 2009
In a June profile of Shaw’s Supermarkets, West Bridgewater, Mass., the Providence (R.I.) Journal toured Shaw’s East Providence store with Bill Nasshan, the chain’s senior vice president of marketing.
While walking through the meat department, the newspaper said Nasshan pointed to Shaw’s 4:15 Meal Deal merchandising kiosk. Introduced earlier this spring by parent Supervalu Inc., Minneapolis, the Simply Good Meals program combines bundles a main course entrée with two sides (a dinner for four people) for under $15. Meals rotate bi-weekly and are promoted on Shaw’s Web site.
While walking through the meat department, the newspaper said Nasshan pointed to Shaw’s 4:15 Meal Deal merchandising kiosk. Introduced earlier this spring by parent Supervalu Inc., Minneapolis, the Simply Good Meals program combines bundles a main course entrée with two sides (a dinner for four people) for under $15. Meals rotate bi-weekly and are promoted on Shaw’s Web site.
