www.refrigeratedfrozenfood.com/articles/85363-7-eleven-tests-roast-chicken-refrigerated-pastas
7-Eleven tests roast chicken, refrigerated pastas
August 31, 2010
Convenience store giant 7-Eleven Inc., Dallas, has been testing sales of whole roasted chicken at some downtown Chicago stores this week, according to the Chicago Sun-Times.
Carole Davidson, senior vice president of strategic planning, told the paper, "It's to see if we can capitalize on home meal replacement."
The Sun-Times said the $7.99 birds join pasta dishes, including rigatoni with Alfredo sauce and peas and four-cheese ravioli with marinara sauce, in the stores' refrigerated sections.
The trial follows 7-Eleven's recent introduction of chicken wings and pizza in hot food cases, and similar items (self-rising crust pizza, mozzarella sticks, buffalo chicken wings and cream cheese jalapenos) within its 7 Select line in the frozen-food section, and the likes of grilled chicken with cheese and tortellini and sun-dried tomatoes in refrigerated sections.
Carole Davidson, senior vice president of strategic planning, told the paper, "It's to see if we can capitalize on home meal replacement."
The Sun-Times said the $7.99 birds join pasta dishes, including rigatoni with Alfredo sauce and peas and four-cheese ravioli with marinara sauce, in the stores' refrigerated sections.
The trial follows 7-Eleven's recent introduction of chicken wings and pizza in hot food cases, and similar items (self-rising crust pizza, mozzarella sticks, buffalo chicken wings and cream cheese jalapenos) within its 7 Select line in the frozen-food section, and the likes of grilled chicken with cheese and tortellini and sun-dried tomatoes in refrigerated sections.
