DiGiorno 200 Calorie Portion pizza

When it comes to food, there's a big difference between 200 calories -- and 200 mouthwatering calories. That's how Kraft Foods Inc., Northfield, Ill., addresses consumers to introduce the company's new DiGiorno 200 Calorie Portion line.

One print ad compares plated 200-calorie portions of rice, a half bagel and rice cakes -- to a rectangular slice of pepperoni pizza. Ad copy reads, "All the fresh-baked taste you love portioned into 200 calories of perfection."

Varieties include Pepperoni, Chicken with Peppers & Onions, Cheese and Tomato.