Study reveals gut health as this year’s mega-trend

From “low-carb” to “smart carb,” through “high-protein” and “plant-based protein,” to “allergen-free” lifestyles, U.S. consumers have been utilizing different strategies in an attempt to manage their health.

Today, the emergence of scientific evidence on the role of the human microbiome and the importance of a healthy gut meets a consumer who is thirsty for weight management and a bloat-free life. That’s why gut health is fast becoming a new lifestyle approach that will affect food and beverages, as evidenced in this report produced by Schieber Research, New York.