www.refrigeratedfrozenfood.com/articles/96451-study-virtual-reality-is-changing-the-way-consumers-interact-with-brands
Study: Virtual reality is changing the way consumers interact with brands
This report tracks how retailers and other merchants are incorporating VR to give themselves an edge over their competitors.
January 29, 2019
Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.
The study, “The Virtual Reality in Retail: 2019 and Beyond,” tracks how retailers and other merchants are incorporating VR to give themselves an edge over their competitors.
Highlights from the report entail:
- VR is expected to generate $1.8 billion for retail and marketing in 2022.
- The number of VR users more than doubled in 2018, growing from 85 million to 171 million.
- Revenues from VR initiatives are expected to increase by 3,000% over the next 4 years.
