Redesigned Tofurky Packaging Highlights Call for Climate Change Activism

Tofurky, a leading independent producer of plant-based proteins in the U.S., is setting aside self-interest to call on consumers to join in the battle against climate change. For the first time, a brand is creating billboards at shelf level, dedicating its packaging to advocacy with the goal of inspiring widespread consumer action.

Beyond using physically sustainable materials and ingredients, Tofurky Plant-Based Burgers now feature bold callouts on the front of each package that serve as conversation starters, calling attention to one of the most pressing issues of our time. They provide a resource for those questioning the impact their food choices have on the environment and the future of meat production.