LIVEKINDLY Collective, a collection of plant-based food companies, announced the launch of the first plant-based entrée at Popeyes Louisiana Kitchen, coinciding with the restaurant chain opening in London (UK) this month.
LIVEKINDLY Collective worked in close partnership with Peter Genna, Popeyes global culinary innovation chef, to develop the new Creole Red Bean Sandwich. The sandwich features a crispy, breaded 100% plant-based patty made with red beans and bold Cajun spices with onions, garlic, peppers, then battered and breaded using a vegan version of Popeyes’ signature buttermilk coating system.
The patty, certified Halal and registered with the Vegan Society, is baked until hot and crispy and served fresh on a buttery toasted vegan brioche bun with the signature red creole sauce, sweet pickled red onion, baby gem lettuce, and a slice of beefsteak tomato.
The new menu item is Popeyes’ answer to a growing demand for plant-based products amongst its customers. After their launch in the UK, Popeyes’ intent is to offer the new plant-based item as the gold standard offering for its franchisees worldwide, with India launching next.
“From the first bite we were convinced this sandwich would be a new star on the menu for all our consumers. It was developed to be Popeyes’ gold standard vegan offering, but I also developed it for all our customers to enjoy, as it complements our other menu offerings and brand heritage extremely well. Made with only the finest ingredients and Popeyes signature bold seasonings and spices, we can’t wait for our customers to taste it in the UK and look forward to bringing this delicious sandwich to other markets around the world,” Genna said.
About LIVEKINDLY Collective
LIVEKINDLY Collective was founded on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm. Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, The Dutch Weed Burger, and Happy Chicken and Giggling Pig (in China), LIVEKINDLY Collective is providing consumers with delicious food options. LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.
