White Castle Bites are the latest innovation in the grocery freezer aisle. Inspired by the iconic flavor of White Castle sliders, the new bite-sized snacks are made with 100% real beef and onions and wrapped in a crispy golden crust.
Castle Bites are rolling out in stores nationally with two flavors, Hamburger and Cheeseburger. Packaged in two sizes, 18-ounce standard stand-up bag and 40-ounce party pack, Castle Bites are always tasty and fun to eat.
The new White Castle Bites were developed through a collaboration between White Castle, America’s first fast-food hamburger chain and leader in Sliders, and Bellisio Foods, one of the nation’s largest, most trusted frozen food companies.
"Castle Bites are a fun, new way to extend the Crave, offering a delicious option that meets the mark on distinctive taste," said Lynn Blashford, CMO, White Castle, "In recent research, consumers have let us know they're ready to try, and ready to buy. Something they will soon be able to do at retailers across the country."
White Castle, home of The Original Slider since opening its first restaurant in 1921, was also the first fast-food brand to launch a retail division in 1987. Thirty-five years later, the family-owned business is a category leader in frozen Sliders, available at retailers large and small, in all 50 states.
"Snacking at home has continued to grow as consumers seek convenient and delicious options that fit within new schedules and routines," said Steve Young, CEO of Bellisio Foods, Inc. "Bellisio is proud to utilize our more than 30 years of experience in frozen foods and in snack rolls to launch such an innovative product. We're excited to build upon our partnership with White Castle, especially following the successful launch of the White Castle Chicken Rings at retail."
About Bellisio Foods
Bellisio Foods, Inc. is one of the nation's largest and fastest growing frozen food companies with a rich 30-year history of providing quality, innovative food tailored to consumer tastes and lifestyles. Headquartered in Minneapolis, Bellisio Foods produces more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks and side dishes. Bellisio markets these products under its Michelina's and Authentic Asia Brands, as well as under licensed brands Boston Market, Atkins and Quest. The company also co-manufactures private label, retail and foodservice products. Bellisio Foods, Inc. is a subsidiary of Charoen Pokphand Foods, based in Bangkok, Thailand.
