Jeni’s Splendid Ice Creams Appoints Stacy Peterson as New CEO
Jeni’s this week announced the appointment of veteran food industry executive Stacy Peterson as chief executive officer. She will assume the role in December.
A self-admitted “raving fan of the Jeni’s brand for years,” Peterson is known as a calm, thoughtful leader, with a great eye for talent. Most recently she has served as chief revenue officer of Wingstop, where in her nine-year tenure she has served as chief experience officer and chief digital & technology officer. She helped grow Wingstop from 550 restaurants when she joined to the 1,900 in operation today and led Wingstop’s digital and marketing transformation, building digital experiences that enabled industry leading momentum for Wingstop.
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