The leader in the frozen pancake category, De Wafelbakkers, teamed up with leading protein brand, Premier Protein, to launch new protein packed frozen pancakes. The products are expected to hit store shelves in early 2023.
“Breakfast consumption at home is on the rise,” said Tom Polke, CEO, De Wafelbakkers, “and as people look to add more protein to their diets, protein pancakes have taken off as a delicious way to kick start the day. In partnership with Premier Nutrition, we developed great tasting pancakes with 15 grams of protein per serving that only take 60 seconds to heat up and enjoy.”
Premier Protein is known for bringing delicious, protein-packed shakes and powders to millions of Americans. Its primary brands, Premier Protein and Dymatize, include ready-to-drink protein shakes and powders, and are distributed across channels including club, food, drug, mass, eCommerce, convenience and specialty.
Premier Protein Frozen Protein Pancakes will be available in 12-pack and 24-pack sizes. Premier Protein Frozen Pancakes can be enjoyed as part of a delicious and nutritious breakfast when you’re in a hurry, an afternoon snack, or as a post workout boost.
About De Wafelbakkers
De Wafelbakkers is a leading manufacturer of branded, co-manufactured and private label frozen pancakes, waffles and French toast in the U.S. The company's great-tasting products are sold to grocery and mass retailers, as well as into foodservice outlets nationally. De Wafelbakkers is headquartered in North Little Rock, Arkansas, where it operates a 100,000-square-foot manufacturing facility. The company also manufactures products from its 98,000-square-foot facility in McDonough, Georgia. De Wafelbakkers employs approximately 650 people across its two plants and satellite headquarters.
