The Ferrero Group and Wells Enterprises recently announced an agreement for Ferrero to acquire Wells, its operations and its strong ice cream brands, which include Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top. The acquisition is part of Ferrero's strategic growth ambitions for the ice cream category and Wells' vision for accelerated growth.
Ferrero and Wells are both family companies with extensive confectionery and ice cream experience, quality products, proud heritage and a strong portfolio of well-loved brands.
Ferrero – which started in 1946, as a small pastry shop in Alba, Italy – has grown to become a global leader in sweet-packaged foods, including confectionery, biscuits, ice cream and better-for-you-snacking. Its brands include Nutella, Kinder, Tic Tac and Ferrero Rocher.
Wells has become the world's largest family owned and managed ice cream company since it was founded in 1913, as a dairy delivery wagon business.
Wells Enterprises will remain a stand-alone business with its offices in Le Mars, Iowa and production operations in Le Mars; Henderson, Nevada; and Dunkirk, New York.
After the transaction closes, Mike Wells, member of the founding family and current chief executive officer and chief engagement officer, will serve as an adviser to support the transition and maintain his active role in the Le Mars community. Current Wells President Liam Killeen will be named chief executive officer, and the existing leadership team will remain in place.
"We are a 100-year-old company focused on adapting for the next 100 years," said Wells. "Ferrero is a likeminded company with a commitment to providing high-quality, premium sweet-packaged food products that bring joy to consumers around the world. This acquisition puts the business in the best possible hands, and I look forward to supporting the entire Wells team and Ferrero with the transition."
This deal continues the Ferrero Group's expansion agenda in North America following the successfully managed acquisitions of Fannie May (2017), former Nestlé U.S. confectionery business and Kellogg company's cookies and fruit snacks businesses (2018). Ferrero's North American footprint expansion has been further strengthened through its related parties, with the acquisition of Ferrara Candy Company (2017) - manufacturer and U.S. candy market category leader of well-loved brands Nerds, Trolli, Sweet-tarts and Black Forest. The company has also expanded its capabilities in the region, with a new Innovation Center and R&D Lab in Chicago, as well as two major expansions to its Bloomington, Illinois, plant. The strong growth means Ferrero and its related parties now count more than 8,000 employees, nine offices and 18 plants in North America.
"I am delighted that Wells has agreed to join the Ferrero Group. This represents a win-win partnership, bringing together ice cream experts and confectionery champions. Together, we have the power of one and are well placed to grow and compete in the ice cream market," said Giovanni Ferrero, executive chairman of the Ferrero Group.
The transaction, subject to customary closing conditions, is expected to close in early 2023. Terms of the transaction are not being disclosed.
UBS Investment Bank acted as exclusive financial advisor and McDermott Will & Emery LLP served as legal counsel to Wells. Morgan Stanley & Co. International plc acted as exclusive financial advisor and Davis Polk & Wardwell LLP served as legal counsel to Ferrero.
