Applegate Farms LLC, a leading natural and organic meat brand, today announced its expansion within the breakfast category with the launch of Applegate Naturals Frittata Bites, the industry’s first and only Certified Humane frozen egg bites. These 100% natural, high protein breakfast bites feature real, recognizable ingredients, including two of Applegate’s best-selling items: chicken breakfast sausage and bacon.
The launch represents a shift for the brand as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient.
Available in two varieties – Applegate Naturals Egg, Uncured Bacon Frittata Bites and Applegate Naturals Egg, Chicken Sausage, Red Pepper, Onion, and Spinach Frittata Bites – Applegate Naturals Frittata Bites are made with Applegate humanely raised meat, Certified Humane eggs, and 100% natural, non-GMO ingredients. Each serving of two frittata bites provides 13-19 grams of protein and contains 0-1 gram of sugar and are ready-to-heat-and-eat within three minutes.
"What goes better with bacon and breakfast sausage than eggs? As we looked at the egg bite category, we noticed a 100% natural egg bite didn’t exist that met our high standards, so we set out to create it ourselves,” said Joseph O’Connor, president of Applegate. “As a longtime leader within the natural and organic meat category, we’ve led food movements including organic and meat raised without antibiotics. We’re looking to do it again by offering the first and only frozen handheld egg bites where the eggs and meat are Certified Humane, providing our fans with a convenient, tasty breakfast option that also fulfills their desire for natural ingredients, clean protein and Applegate humanely raised meat.”
Frittata Bites are available now with an SRP of $9.99 for a box of four bites in the frozen aisle at Sprouts locations as part of an exclusive national launch with the retailer.
About Applegate Farms LLC
Founded in 1987, Applegate Farms, LLC produces high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Our products are made without GMO ingredients, and we source from farms where animals are treated with care and respect and are allowed to grow at their natural rate, all part of our mission – Changing The Meat We Eat. Applegate became a stand-alone subsidiary of Hormel Foods in July 2015.
