Private Brand Sales Extend 2 Year Run, Rising 8.2% in First Half of 2023
Among the major departments that Circana tracks for PLMA Refrigerated was ahead 16% followed by Frozen at 8%.
For the first half of the year, store brands continued to post record sales and share as they have for the past 18 months, according to the Private Label Manufacturers Association (PLMA).
The success of store brands at the checkout includes outdistancing national brands in two key metrics.
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