Banza, the maker of chickpea-based comfort foods, announced the launch of Banza Protein Waffles which will be offered in three varieties: Homestyle, Blueberry and Chocolate Chip. This marks Banza’s first foray into the breakfast space and second offering in the frozen aisle since the launch of Banza Pizza in October 2020. This increases Banza’s product offerings to five categories: pasta, pizza, mac & cheese, rice, and waffles.
Building on its mission to inspire people to eat more chickpeas, Banza continues to innovate with mealtime options that strike a balance of delicious flavor, nutritional value, and convenience. Banza Protein Waffles are made with chickpeas and offer 2.5-times more protein, 3-times more fiber, and 35% fewer net carbs than the leading waffle brand with the same fluffy, crispy texture that people love in traditional waffles.
“We’re thrilled to introduce our first breakfast product: Banza Waffles. Our customers told us they want breakfast to be quick, delicious, and nutritious. By turning chickpeas into waffles, we’re aiming to hit all three while forwarding our mission of inspiring people to eat more chickpeas and other beans,” said Brian Rudolph, CEO and co-founder.
Banza started in 2014, when the company introduced the first-ever chickpea pasta and paved the way for the alternative pasta category's existence. Today, Banza is the fifth largest pasta company in the U.S., with only century-old heritage brands surpassing it, and the largest brand in the better-for-you category.
Over the past four years, Banza has become a household staple for 9 million people. Banza’s long-term goal is to capture a 10% share of each category they play in, with hopes to replace more refined grain-based foods with versions made from legumes.
Banza Protein Waffles are now available to purchase at all Whole Foods Market locations for $6.49, as well as online.
About Banza
Banza makes comfort foods out of chickpeas, including pasta, pizza, waffles, mac & cheese and rice. Since 2014, Banza has been on a mission to inspire people to eat more chickpeas and other beans because of their positive impact on human and environmental health. Today, Banza is the No. 5 pasta brand in the U.S. and its foods are available in nearly 25,000 stores.
