Eastern Standard Provisions, renowned for its unique heat-and-eat soft pretzels and Liège Belgian waffles, announced a significant retail expansion, securing prominent placements in Costco and Sprouts Farmers Market stores across the United State and increasing its retail presence to over 2,700 locations.
Consumers can now find Eastern Standard Provisions’ Classic Liège Belgian Waffles, Blueberry Liège Belgian Waffles, new SKU One-Timer Soft Pretzel Bites with White Cheddar Cheese Sauce, and the first gluten-free offering, Gluten Free One-Timer Soft Pretzel Bites in the freezer section of all 386 Sprouts Farmers Market stores.
Additionally, their Soft Pretzel Variety Pack featuring their best-selling artisanal soft pretzel products is available at all 584 Costco warehouses. To satisfy the sweet and savory snackers, the pack comes with three toppings: Three Cheese Pretzel Salt, French Toast Sugar, and Classic Pretzel Salt. Crafted with the highest quality ingredients, the Liège Belgian waffles and artisanal soft pretzels have light, airy brioche-style interiors, delivering an unparalleled tasting experience in every bite.
Eastern Standard Provisions launched in 2018.
“It’s astonishing to see how far Eastern Standard Provisions has grown in just five years,” said Bill Deacon, co-founder and CEO. “Our goal from the start has been to create the best-tasting snacks using the highest quality ingredients, remaining true to this mission as we accelerate our growth into new retailers. We look forward to delighting Costco and Sprouts shoppers with our artisanal creations.”
Eastern Standard Provisions is now available for purchase in Sprouts Farmers Market and Costco warehouses nationwide, as well as Whole Foods Market, Wegmans, Fresh Thyme, Fresh Market, Meijer, Bristol Farms, Gelson’s, Roche Bros. and Central Farms, among others.
About Eastern Standard Provisions
Eastern Standard Provisions Company is a Boston-based artisanal food company that is fiercely passionate about elevating the snack food experience. Recommended by customers with over 35,000 five-star reviews and honored by Oprah Winfrey in 2019, and again in 2021, on her exclusive “Favorite Things” list, Eastern Standard Provisions sells its handcrafted artisanal soft pretzels, Liège Belgian waffles, artfully blended sauces, gourmet flavored toppings and curated gift boxes nationwide.
