Alpha Foods has entered into an exclusive partnership with the Academy Award winning studio, Aardman Animations, on the release of “Chicken Run: Dawn of the Nugget,” the sequel to the beloved ’00 classic, “Chicken Run.” The film is now available around the world on Netflix and the nuggets will be in grocery stores nationwide starting in March.
As part of the partnership, Alpha will be launching its limited edition recipe of plant-based nuggets with special packaging featuring characters from the popular film franchise, along with the message: “Choose plants—No Fowl Play!”
Alpha’s nuggets are available across the country in grocery chains including Sprouts, Albertsons, HEB, Vons, and Stop & Shop. The co-branded nuggets will retail between $5.99 - $6.99 per package.
Alpha, its sister company Fry Family Foods, and its parent company, LIVEKINDLY Collective, are committed to increasing sales and store growth, and believe this partnership is an exciting next step.
“We think this partnership with a studio like Aardman is a tasty intersection of food and film,” said Shingly Lee, marketing director, Alpha Foods. “We are excited to be a part of this iconic movie franchise and we look forward to more high profile collaborations in 2024. Alpha is committed to pushing boundaries and bringing quality and innovation to the category, and this exciting partnership is just the beginning.”
About Alpha
Alpha makes delicious, protein packed, 100% plant-based versions of familiar favorites that are cruelty-free, better for you, and better for the planet. With a product line that delivers a delicious meatless meal for breakfast, lunch, dinner, snacks, and everything in between, Alpha® is the one brand consumers can trust when they begin their plant-based journey From burritos to breakfast sandwiches, from patties to our unbeatable nuggets, Alpha® has whatever you’re craving so you don’t have to change your diet to change your life.
