Häagen-Dazs recently announced its first original flavors release since 2022. New York Strawberry Cheesecake, inspired by Rose and Reuben Mattus, the brand's founders, who emigrated from Poland to start a new life in New York City and Vanilla Caramel Pecan — known as "Pralines & Cream" in Häagen-Dazs Shops — has been reimagined for ever-more decadence. Both are now available as 14-ounce cartons
Each new flavor embraces the Häagen-Dazs founding spirit to create the highest-quality, most indulgent ice cream as a way to inspire the world to slow down and enjoy each and every delicious second with the people they love.
The New York Strawberry Cheesecake combines velvety creamy cheesecake ice cream with a swirl of sweet strawberry sauce and soft spiced graham cracker crust pieces. It's perfectly sweet and tart and smooth, honoring the NY style cheesecake.
Vanilla Caramel Pecan features creamy vanilla ice cream paired with perfectly gooey caramel sauce and caramelized toasted pecans.
"Our two new, original ice cream flavors New York Strawberry Cheesecake and Vanilla Caramel Pecan are certain to become consumer favorites in our national portfolio," said Rachel Jaiven, head of Häagen-Dazs Marketing. "The New York Strawberry Cheesecake flavor is a special new flavor, we like to think of it like a love letter to our home city of New York."
The two new 14-ounce flavors are now available at select locations for $6.49, with nationwide availability expected by April.
About Häagen-Dazs
Häagen-Dazs was founded by Rose and Reuben Mattus in 1960, on a mission to transform simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the brand is committed to using only high-quality ingredients in crafting the world's first luxury ice cream that can be enjoyed by all. Today, the Häagen-Dazs brand offers ice cream, non-dairy frozen dessert, sorbet and bars in more than 65 flavors available around the globe. In the US, Häagen-Dazs operates under Froneri, an ice cream-focused joint venture Nestlé created in 2016 with PAI Partners. In the U.S., Froneri operates as Dreyer's Grand Ice Cream, based out of Walnut Creek, CA.
