Oscar Mayer, the brand dedicated to uniting millions around a love of meat, introduced its new Stuffed Dogs line to grocery retailers nationwide. Now more than ever, fans are hungry for bold and unique flavors and Oscar Mayer Stuffed Dogs deliver, providing the delicious, high-quality wieners fans look for alongside the differentiated flavors and cheese they crave.
Featuring three mouthwatering flavors – Cheese, Jalapeño Cheddar and Chili Cheese – Oscar Mayer Stuffed Dogs take inspiration from fans’ favorite restaurant offerings. Key ingredients for the new recipes include real jalapeño peppers and chilies – quite literally putting the hot in hot dogs. Whether enjoyed in a bun or on its own, Oscar Mayer Stuffed Dogs provide fans with new, tasty ways to enjoy their favorite grilling essential.
“Our ambition is to spark smiles and be the indisputable leader in taste, which is why we reimagined the iconic Oscar Mayer wiener to meet the evolving preferences of our consumers,” said Molly White, vice president of Marketing for Oscar Mayer. “Whether seeking a spicy twist or pop of creamy cheese, we strive to feed fans’ appetite for category offerings that are currently only available from quick service restaurants.”
As the Cheese Dog category currently outpaces the Hot Dog category in dollar growth, according to IRI consumption data from 2018-2022, Oscar Mayer saw this as a ripe opportunity to expand its hot dog offerings beyond its iconic wieners. Oscar Mayer is the first brand to bring two new hot dog flavors, Jalapeño Cheddar and Chili Cheese, to retail—delivering on fan demand for flavor and indulgence.
Stuffed Dogs are available in eight-packs for $4.99.
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
