Bolthouse Fresh Foods Introduces New Brand Identity, Packaging

Bolthouse Fresh Foods is debuting a first look at its newly designed corporate logo, which will roll out this fall, to celebrate its century-long heritage as one of North America’s largest producers of fine-quality carrots. This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to our products.

“Bolthouse Fresh Foods is committed to enhancing the health and well-being of our consumers by offering high-quality, nutrient-rich fresh products that excel in today’s ever-evolving market,” said Timothy Escamilla, CEO of Bolthouse Fresh Foods. “Our goal is to reinvigorate the produce aisle to meet the demands of today’s consumers while building a connection with the next generation. In-store, consumers will find it much easier to gain inspiration across our extensive Bolthouse Fresh conventional, organic, and value-added fresh carrot varieties."