Mixmi Frozen Yogurt is thrilled to announce its transformation into Wild About Mixmi Froyo, bringing delicious indulgence and health benefits to your freezer aisle.
With vibrant new packaging and the return of our customer-favorite 4-cup pack, Wild About Mixmi Froyo is now reformulated with 100% natural ingredients, free from GMOs and artificial sweeteners. Originally launched as a nutritious dessert option for children, the company successfully served 7 million kids through school programs. However, the pandemic prompted a strategic pivot, expanding their distribution to retail channels to reach a wider audience.
As gut health becomes widely recognized as essential to overall well-being, consumers are turning to diets that support a healthy microbiome, and while many probiotic-rich snacks compromise taste for quality, Wild About Mixmi Froyo proves that health and indulgence can coexist in perfect harmony.
"We've cracked the code on making healthy irresistible," said Stephanie Browder, VP of Marketing. "Our Froyo is the ultimate treat parents can feel great about sharing with their families – and enjoy for themselves. We aim to offer a sweet treat for those who seek out high-quality, health-conscious snacks that don’t compromise on great taste.”
The revamped Wild About Mixmi Froyo products have been reformulated to be 100% natural, truly fermented, and enriched with high-quality probiotics. This innovative approach is designed to support the entire microbiome by improving gut health, enhancing digestion, and strengthening immune function.
The BB12 probiotic strain has been shown to increase beneficial gut bacteria and improve digestive regularity. Combined with prebiotic fiber, this formula can reduce inflammation markers and enhance overall immunity.
These efforts are led by Susan Harlander, PhD, a food industry veteran with over 30 years of experience.
"We're not just making frozen yogurt; we're revolutionizing how people think about treats by balancing health with taste. Our products promote a healthy microbiome, making them essential for training immune cells, preventing infections, and reducing the risk of autoimmune diseases,” she said.
Based on extensive consumer and market testing, the revitalized Wild About Mixmi Froyo brand now offers an array of frozen treats in eye-catching, vibrant packaging that reflects the nourishing sweetness within each flavor packed bite. With only 90 calories per cup, the froyo is available in Mango Mania, Ultimate Chocolate, Totally Vanilla and Orange Dream flavors.
The brand is part of the innovative Rä Foods portfolio, known for bringing great-tasting, highly functional foods to the market.
About Wild About Mixmi Froyo
Wild About Mixmi Froyo is revolutionizing the frozen dessert industry by offering a healthier alternative that doesn't compromise on taste. Our innovative, low-calorie froyo combines the indulgent flavor of premium ice cream with significant health benefits. Wild About Mixmi Froyo is crafted without artificial ingredients or sweeteners, features high-quality probiotics and prebiotic fiber, and is fermented to support gut health and boost immunity. Free from artificial ingredients and sweeteners, our products contain only non-GMO sources to create a truly wholesome dessert experience.
