Delimex Expands Beyond Taquitos with New 360CRISP Quesadillas

The Delimex brand expands beyond taquitos with the launch of new Crispy Quesadillas, marking one of the brand’s first new products in over five years. Available in both Char-Grilled Chicken and Chipotle Chicken, Delimex Crispy Quesadillas pack bold flavor, juicy chicken, and gooey cheese in a perfectly crunchy tortilla. The new offerings leverage Kraft Heinz’s proprietary 360CRISP technology to deliver restaurant-quality quesadillas boasting pan-fried crispiness straight from the microwave. The new Delimex Crispy Quesadillas are now available in the frozen aisle at retailers nationwide.

Quesadillas are one of the most beloved menu items in American restaurants today, and many people want to enjoy them at home without the hassle of cooking from scratch. However, most are dissatisfied with the current quesadilla offerings in the frozen aisle, citing soggy tortillas, cheese that doesn’t melt, and lack of crunch.  As the Mexican frozen food market in the United States continues to grow, Delimex identified an opportunity to leverage Kraft Heinz’s innovative 360CRISP™ microwave technology to provide an answer to these pain points with its new, crisp-from-the-microwave quesadillas.