Rudi’s Bakery just announced that Sandos will be available at select King Soopers locations across Colorado. Sandos, the brand’s new portable PB&J sandwich available in both classic peanut butter and nut-free varieties, is the perfect snack or lunch option for families and individuals on the go.
Developed by Rudi's Chief Innovation and Strategy Officer, Justin Gold, Rudi's Sandos offer consumers better bread and a better spread. Justin identified a gap in the market for delicious, clean-ingredient portable PB&J sandwiches that would provide energy for kids and adults alike. Prior to joining Rudi's in September 2023, Justin led Justin's Nut Butters as founder and CEO for over 15 years, where he became an expert in all things peanut butter, prioritizing nutritious, additive-free ingredients.
“We’re very excited to be partnering with King Soopers to bring Rudi’s Sandos to consumers across Colorado. The latest product innovation in our frozen foods lineup, Sandos are the ready-to-eat, health conscious sandwich solution for families on the go,” said Adam Hertel, chief sales officer at Rudi’s Bakery. “And we’re proud to offer two peanut-free Sandos varieties, providing individuals and families with an allergy friendly, delicious alternative they will love.”
About Rudi's Mountain Bakery
Founded in 1976 as a small Colorado-based business, Rudi's Rocky Mountain Bakery has provided delicious, organic and gluten-free breads made with real ingredients and small-batch baking techniques to families across the country for nearly five decades. Rudi's lineup of small-batch breads includes sourdough loaves, English muffins, wraps, buns, and much more. Recently, Rudi's launched into convenient frozen prepared foods like Texas Toast and Breakfast Sandwiches. Rudi's products are always baked with only real ingredients are available in stores nationwide, including Whole Foods Market and Kroger. Rudi's is backed by Mayfair Equity Partners, based in London.
