Shareholders on Tuesday overwhelmingly approved the change of the company’s official name from Campbell Soup Company to The Campbell’s Company. The change reflects the company’s broad portfolio of leadership brands, from Campbell’s soup to Goldfish crackers and Rao’s pasta sauce. The new name will be effective following the filing of an amendment to the company’s certificate of incorporation with the state of New Jersey.
“This subtle yet important change allows us to retain the iconic name recognition, reputation and equity we have built over 155 years while reflecting the full breadth of our portfolio—which I believe is the best in all of food,” said Mark Clouse, president and CEO, The Campbell’s Company. “As The Campbell’s Company, we will build on our legacy of quality and innovation, while continuing to grow and meet the evolving needs of consumers.”
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