Broadline seafood processorFishery Products International Inc. (FPI), Danvers, Mass., said it hired three people to bolster its foodservice program and grow in key sales channels.

A division ofHigh Liner Foods USA Inc., FPI said it hired ....

... Suzanne Flynnas manager of non-commercial business. A 19-year sales veteran in the food and beverage industry, Flynn previously was director of contract accounts for Advance Food Co.

...Cheryl Heinzas Midwest regional sales manager. Heinz will be responsible for further strengthening relationships with customers, managing and developing all foodservice selling agencies, executing zone strategic plans with regional brokers, developing and executing sales plans to achieve distributor and operator sales, managing channel sales through regional brokers and managing distributor marketing plans. Heinz is a 15-year veteran of the food sales industry, and was previously Midwest regional sales manager at Ocean Beauty Seafoods LLC.

...Steve Davidsonas Western regional sales manager. Davidson, who has 22 years of experience in food sales and distribution, will have similar responsibilities as Heinz while leading FPI’s sales operations in the western region. Prior to joining FPI, Davidson was a regional manager at Trident Seafoods Corp. He has also held positions with Clearwater Seafoods Ltd., and Ore-Cal Corp.

“With the recent launch of FPI’s FireRoasters™ line of flame-seared fillets and the acquisition of Viking Seafoods Inc., it’s crucial that we have the right sales organization in place to help grow sales throughout our branded portfolio,” said Steve Prusank, FPI’s vice president of sales. “These three dynamic individuals will play important roles in helping FPI continue to deliver exceptional value to our customers.”