Forget minced fish! According to recent studies, fish sticks made with whole fish fillets are preferred more than 10 to 1 over fish sticks made with minced fish. To that end, Pinnacle Foods, Mountain Lakes, N.J., now notes that its Van de Kamp’s® and Mrs. Paul’s® Crunchy Fish Sticks - unlike the other leading brands- are now made from only 100% whole white fish fillets.
 
“These aren’t the fish sticks parents of today grew up with,” says brand manager Cristina Bonaldes. “The combination of taste, crunch and 100% whole white fish fillet in our fish sticks makes Van de Kamp’s and Mrs. Paul’s a delicious food that kids want to eat and a nutritious meal that parents will want to serve.”
 
Pinnacle also notes that its Van de Kamp’s and Mrs. Paul’s products also come packaged in a
"freshness pouch" to prevent freezer burn and preserve  taste and texture.
 
Van de Kamp’s and Mrs. Paul’s Fish Sticks are made for families of all sizes, available in an 18-count (SRP $4.99), 44- count (SRP $5.99), and even a 30-count package of Extra Large Crunchy Fish Sticks for extra-large appetites (SRP $5.99)

Van de Kamp’s and Mrs. Paul’s Fish Sticks and other frozen seafood specialties can be found in the freezer section of retailers nationwide. For more information, log onto www.vandekamps.com or www.mrspauls.com .