New to bread baskets are Sweet Potato Rolls.

Produced by Alexia Foods, Eagle, Idaho, these rolls go from freezer to table in less than 20 minutes.

"The sweet potato is migrating away from its place at the holiday table and making its way to every day dinner tables," says Mike Smith, vice president and general manager. "As a good source of vitamin A, Alexia Sweet Potato Rolls offer a simple, yet extraordinary, flavor and give food lovers a new way to enjoy a classic favorite."

The all-natural Sweet Potato Rolls offer at least 8 grams of whole grain per serving, and are available in stores nationwide for a suggested retail price of $3.89 per 12-ounce package.