Reser’s Drives Category Growth with NASCAR Sponsorship
Reser’s Fine Foods, Portland, Ore., teamed up with Joe Gibbs Racing (JGR), Huntersville, N.C., to sponsor five races in the NASCAR Nationwide Series with driver Matt Kenseth in 2013.
Refrigerated & Frozen Foods spoke exclusively with Peter Sirgy, senior vice president of sales and marketing for Reser’s to discuss the details of this sponsorship. With the sponsorship brings on-track activities, sampling, couponing, online contests, a bigger social media presence and more foot traffic in the deli area.
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