“The launch of Fruttare in the U.S. marks another significant first in the category, following on the heels of our successful introduction of Magnum in 2011,” says Nick Soukas, director of ice cream at Unilever. “The Fruttare Fruit and Milk Bars bring together creamy milk and real fruit for a great taste sensation unlike anything else on the market.”

Made with real fruit and creamy milk, Fruttare Fruit and Milk Bars come in the following varieties: Strawberry and Milk, Coconut and Milk, Banana and Milk and Peach and Milk.

They are available in 4-count multipacks, sold nationwide, for a suggested retail price of $4.29.