Safeway Inc., Pleasanton, Calif., launched LucernePlus Protein Dairy Beverage, a line of dairy drinks that provide at least 30% more protein and 30% less sugar than regular milk, 12 grams of protein per 1-cup serving vs. 9 grams in regular fat-free milk, and 8 grams of sugar vs. 12 grams in regular fat-free milk. Lucerne Plus Protein is also available in Reduced Fat and Reduced Fat Chocolate varieties.
"Lucerne Plus Protein is a delicious complement to a healthy diet," says Joe Ennen, senior vice president of consumer brands. "Moms can feel good about giving it to their families."
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regular milk, 12 grams of protein per 1-cup serving vs. 9 grams in regular fat-free milk, and 8 grams of sugar vs. 12 grams in regular fat-free milk. Lucerne Plus Protein is also available in Reduced Fat and Reduced Fat Chocolate varieties.