With Greek yogurt riding an unrelenting wave of popularity, Rich Products Corp. fashioned a new dessert category with the launch of what is said to be the first-ever Greek frozen yogurt bar cakes and cupcakes.

The Jon Donaire Greek Frozen Yogurt bar cakes and cupcakes can be easily portioned and served for everyday personal indulgences or special celebrations.

“Greek yogurt has become a force in the retail marketplace, especially with younger crowds seeking a more wholesome alternative to regular ice cream,” says Liz Perkins, senior marketing manager, in-store bakery for Rich Products, Buffalo, N.Y. “Jon Donaire Greek Frozen Yogurt cakes and cupcakes are another example of Rich’s knack for innovative products that give customers a competitive edge. These new freezer items were created for younger consumers seeking everyday personal indulgences and the added health benefits of Greek yogurt, which has been extremely well accepted by American shoppers.”

The Strawberry Granola bar cake consists of creamy strawberry Greek frozen yogurt with low-fat granola, strawberry-flavored puree, crunchies and whipped icing, while the Chocolate variety boasts creamy chocolate Greek frozen yogurt with chocolate chunks, crunchies, curls and whipped icing. Both bar cakes serve 6-8 people and deliver four times more protein per serving than regular ice cream cakes.

The Mixed Berry cupcakes are moist, white cupcakes filled with mixed berry-flavored Greek frozen yogurt and berry-flavored whipped topping, and are sold in a six-pack clamshell.

Both bars cakes and cupcakes are available at Giant-Landover, Shoppers Food & Pharmacy, Shaw’s, Winn-Dixie, Tops Friendly Markets and Wegmans stores nationwide.