For a growing legion of foodservice operators across the United States, “gluten-free” no longer is a mere asterisk at the bottom of a menu. Instead, it’s becoming a huge dollar sign in the profit column.

That’s why Rich Products Corp., Buffalo, N.Y., created an authentic, pizzeria-quality pizza crust to the foodservice industry. “As foodservice customers seek additional health and wellness options to meet the rising demand, we’re accelerating our efforts to provide them innovative and convenient gluten-free solutions,” says Tina Battistoni, senior marketing manager, foodservice division.

“We’re applying all our expertise, infrastructure and access as a premier foodservice source for delicious, valued products in the gluten-free category.”

Rich’s gluten-free products are certified by the Gluten-Free Certification Organization (GFCO), and are individually wrapped to mitigate risk of cross-contamination.