Hy-Vee Strengthens Commitment to Seafood Sustainability

Hy-Vee, Inc., West Des Moines, Iowa, added a Responsible Sourcing Commitment to its comprehensive Seafood Procurement Policy. Developed in partnership with FishWise, Santa Cruz, Calif., the policy protects marine resources and ensures future seafood supplies. Hy-Vee has committed to sell responsibly sourced fresh and frozen seafood that is rated Green or Yellow by the Monterey Bay Aquarium's Seafood Watch program, certified to an environmental standard equivalent to these ratings or is sourced from credible, time-bound improvement processes by the end of 2015.

Hy-Vee added the Responsible Sourcing Commitment to its Seafood Procurement Policy to underscore the company's commitment to providing high-quality seafood that is safe for consumption and also harvested or raised in a manner that provides for its long-term viability (sustainability) while minimizing damage to the environment and other sea life.