Nicholl Food Packaging in the UK, Ecopla France, Ecopla Benelux and Germany-based Bachmann Aluminium will now be known as Advanta, creating a single strong identity to position the company as a leader in the design and manufacture of innovative, high-quality sustainable packaging solutions.

“With different names in different countries, we were not making the most of our pan-European footprint and ability to serve customers on a local, national and international basis,” says Fabrice Deriaz, chief executive officer. “Equally important, our product range now encompasses solutions in a variety of materials for many different food and non-food markets, so we needed a name that more accurately reflected the breadth of our offering. Advanta brings together all the strengths, resources and experience of our individual businesses into a strong market leader that delivers tailored packaging solutions, which help to give our customers the edge over their competitors. While legal entities and our entire communication will migrate over the coming months, we look forward to the positive impact this strong united identity will bring to our customers and us.”