Schwan’s Consumer Brands, Inc., Minneapolis, expanded its Edwards brand to include a limited-edition offering—Pumpkin Crème Pie, available until Dec. 31.
This perfectly layered thaw-and-serve pie starts with a vanilla cookie crust infused with ginger and cinnamon, topped with velvety layers of crème cheese and pumpkin and a double layer of whipped crème rosettes.
“Taking tradition one delicious step higher was our intent with the introduction of our Edwards Pumpkin Crème Pie, the first pumpkin crème pie on the market,” says Susan Allen, senior director brand marketing. “Crème pies continue to gainmomentum in the supermarket, andEdwards Pumpkin Crème Pie adds flair to festivities with a modern alternative to traditional pumpkin pie.”
EdwardsPumpkin Crème pie is available in freezer aisles at local grocers nationwide for a suggested retail price of $8.49.