BRANDABLE TRAYS FOR CHILLED READY MEALS

MeadWestvaco Corp. launched SmartFare, a new package for chilled ready meals (CRM). SmartFare transforms the flimsy CRM tray into a premium, brandable experience, offering new product development professionals a way to drive trial, brand loyalty and repeat purchase with consumers seeking convenience and variety at mealtime. Dual-ovenable, hermetically sealable and widely recyclable in the United Kingdom, SmartFare dishes and bowls stay sturdy and cool to the touch from the oven to the table for easier serving and dining. SmartFare is designed to be a drop-in solution for food processors with no tooling investment required.

MeadWestvaco Corp.
804-444-1000
www.mwv.com

BARRIER SHRINK FILM

KM Packaging Services launched a new generation of lightweight, ultra-high performance shrink film for fresh meat and fish producers. Said to offer a significant weight savings of around 12% compared to previous materials, the new soft “drum” touch film is thinner without compromising on seal integrity. Suitable for all rigid tray types with PE sealant layers, the film has superior anti-fog performance and offers superb product clarity with good high-gloss optics. Plus, it features a slight edge shrink with no unsightly film overlap. When sealed, the film does not pull the tray edges together, resulting in an improved shelf appearance. It also meets FDA and CFIA requirements for use in food packaging applications.

KM Packaging Services Ltd.
+44 (0) 1832 274944
www.kmpack.co.uk