GoodBelly, Boulder, Colo., unveiled vibrant new packaging for its complete line of probiotic beverages. The updated packaging features new product names and highlights each flavor’s juicy ingredients with colorful illustrations and animated graphics atop a bold black background. In addition, specially designed badges bring focus to key product attributes, including nutritional benefits like non-GMO, dairy-free, soy-free, vegan and kosher certifications.

“We believe that what you eat and drink has a direct impact on your overall health, which is why we’re committed to creating functional beverages in exciting flavors that are easy to drink and absolutely delicious,” says Alan Murray, chief executive officer. “Our new packaging makeover reflects our brand’s playful energy while bringing the real ingredients and spirited flavor profiles to light, right on the front of the packaging.”