Rich Products Corp., Buffalo, N.Y., introduced an officially licensed Hello Kitty ice cream cake, available in the freezer aisle and in-store bakeries.

Fashioned in the shape of Hello Kitty’s head, this ice cream cake is made with premium-quality vanilla ice cream and loaded with confetti sprinkles inside and out.

“Rich’s is all about adding flavor to your special occasions, and for young girls, celebrating with this yummy Hello Kitty ice cream cake is a way to remember fun times had growing up,” says Courtney Erickson, associate marketing manager, customer shopper marketing, in-store bakery and deli division. “As one of the all-time favorite characters of young girls—and also countless women—around the world, Hello Kitty has always been a friend to everyone, and we are pleased to add a cake featuring the beloved pop icon to our portfolio of offerings.”

The 52-fluid-ounce Hello Kitty ice cream cake boasts a suggested retail price of $21.99.