Amber Foods updates packaging of foodservice fruits

After 28 years, Amber Foods, Fresno, Calif., updated the packaging for its Fruit Luau brand of fresh cut fruits and fruit salads for foodservice.

“We’ve all heard the expression, ‘if it ain’t broke, don’t fix it,’ but after 28 years of the same design, there wasn’t any hesitation about moving forward with the desired update,” says Melissa Steward, director of marketing. “We wanted the packaging to represent what Amber Foods is about today, which basically required complete rebranding of the entire project.”