Nestlé USA’s HOT POCKETS brand teamed up with real food truck chefs to co-create new HOT POCKETS Food Truck Bites and Sandwiches.
Developed in collaboration with Komodo, Los Angeles; The Lobos Truck, Los Angeles; Baby's Badass Burgers, New York; and Chicago-based Toasty Cheese Mobile Eatery, the HOT POCKETS Food Truck line allows consumers to experience the latest in mobile eating.
"Consumers today are looking for more flavor from food and trying different types of cuisine, and they're often inspired by international options," says John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA, Solon, Ohio. "Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens."
Showcased in original packaging that features each food truck's co-creation story, the newest HOT POCKETS line unites bold ingredients like fiery jalapeños and premium meats like Applewood smoked bacon with 100% real cheese and no artificial flavors. Plus, they cook up quickly in the oven or microwave.
HOT POCKETS Food Truck Bites come in the following varieties:
Triple Cheesy Bacon Melt Bites, co-created with Toasty Cheese Mobile Eatery. Inspired by Greg Barnhart's Toasty Cheese Mobile Eatery menu item dubbed "The Great Dane Double Cheese & Bacon Melt," these bites combine a robust blend of provolone, cheddar and mozzarella cheeses with Applewood smoked bacon and basil in a buttery crust.
Smokin' Bacon BBQ Recipe Burger Bites, co-created with Baby's Badass Burgers. Savory hamburger, Applewood smoked bacon, cheddar cheese and onions smothered in a mesquite BBQ sauce in a soft-baked crust comes from Lori Barbera and Erica Cohen's gourmet "She's Smokin" burger.
Fiery Jalapeño Lime Chicken Rollers, co-created with The Lobos Truck.These bite-sized rollers, created by Jasmine Wolf, feature tender dark meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a mini spring roll.
Spicy Asian-Style Beef Rollers, co-created with Komodo Truck. Eric and Erwin Tjahyadi's unique bite-size creation is made with tender beef, red pepper and jalapeños with Hoisin sauce in a mini spring roll.
HOT POCKETS Food Truck Sandwiches come in the following varieties:
Fiery Jalapeño Lime Chicken Sandwiches, co-created with The Lobos Truck. The sandwich version of Fiery Jalapeño Lime Chicken features grilled white meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a crispy crust.
Spicy Asian-Style Beef Sandwiches, co-created with Komodo Truck.The sandwich version of Spicy Asian-Style Beef includes Angus beef, red peppers and jalapeños with Hoisin sauce in a crispy crust.
The line is available at local grocery stores nationwide for a suggested retail price of $5.99 for Food Truck Bites (20-ounce bag) and $2.29 for Food Truck Sandwiches (two sandwiches per box).
