Mr. Dee’s, Libertyville, Ill., announced the newest addition to its family of brands.

Through a licensing agreement with the Hidden Valley Food Products Co., Oakland, Calif., Mr. Dee’s launched Hidden Valley Shredded Hash Browns, Southern Style Hash Browns and Roasted Red Potatoes.

“Our relationship with Hidden Valley is a natural fit with frozen potato sides,” says Patrick Conway, president and CEO of Mr. Dee’s. “Our customers are thrilled with these latest innovations that offer a value-added point of difference in the category.”