Frick’s Quality Meats, Washington, Mo., released updated packaging and a new logo to its line of smoked meats and sausages to better convey the brand’s story. 

“We are incredibly fortunate that our products are well liked, but I don’t know that our brand is well understood,” says David Frick, owner and grandson of the founder. “We’re excited to work with Little [& Co., the design firm] to refine our brand story and bring that story to life with a more meaningful logo and package labeling.”