Dreaming Cow Creamery, Pavo, Ga., developed LUSH, a nutrient-dense, grass-fed and 100% pasture-raised yogurt drink that blends fruits with one full serving of vegetables and more than 20 billion probiotics.
“We spent some time over the past few years in research and development to define and create a product that aligns with the tastes and attitudes of today's health-conscious consumers. We found that most Americans are not getting enough fruit and vegetables a day, but they are more thoughtful than ever before about what they’re putting into their bodies. Flavor and convenience seem to be the biggest obstacles. Seeing a major void in the market, our vision and purpose behind LUSH is to bring a convenient and delicious 'wellness on-the-go' yogurt drink with noticeable nutritional increases that everyone can enjoy anytime,” says Kyle Wehner, co-founder and CEO. “Made with grass-fed yogurt, natural fruits and vegetables, this drink could be in the produce section or the yogurt aisle. It’s like a Farmer’s Market in a bottle.”
LUSH comes in Strawberry, Raspberry, Purple Carrot & Beet; Blueberry, Boysenberry, Purple Carrot & Beet; Peach, Ginger, Pumpkin & Carrot; and Lemon, Passionfruit, Carrot & Pumpkin, and is available in stores nationwide.
