Applegate, Bridgewater, N.J., launched Applegate Naturals No Sugar Bacon.

“With a growing demand for sugar-free options, we’re excited to deliver a bacon that supports the needs of those looking to reduce their sugar intake, while upholding Applegate values—making products with humanely raised meats and simple ingredients,” says Nicole Glenn, vice president of marketing. “Providing worry-free meats people want to eat is vital to us, and this new bacon is a product we’re proud to offer.”

Applegate Naturals No Sugar Bacon is available at select retailers, such as Fresh Market and Hy-Vee for a suggested retail price of $5.49 per package.