My/Mo Mochi Ice Cream, Los Angeles, launched self-serve ice cream bars.

Made with a scoop of premium ice cream wrapped in pillowy, sweet rice dough, each bite-sized snack of My/Mo Mochi Ice Cream contains 110 calories. It comes in Sweet Mango, Mint Chocolate Chip, Cookies & Cream, Double Chocolate, Green Tea, Salted Caramel, Island Coffee, Vanilla Bean and Ripe Strawberry flavors.

"As we continue to fill the needs of hungry consumers, making Mochi ice cream accessible throughout the shopping experience was a natural progression for us," says Craig Berger, chief executive officer. "Retailers are also enjoying this new revenue source, as the supermarket landscape continues to evolve."

My/Mo Mochi Ice Cream is available nationwide in select Wegmans, Safeway, Kroger, Harris Teeter, King Soopers, Pavilions, Vons and other fine stores in retail packs of 6 and in bulk.