Romana Food Brands Corp., Canada, announced plans to change its name to Romana Food Blockchain Corp. This follows the company’s announcement to develop a blockchain food traceability and control application. 

According to the company, the name change is representative of the change to its core corporate focus on the development of the next-generation blockchain food traceability and control application. 

"The popularity of Bitcoin and other cryptocurrency, such as Ethereum, is not surprising due to the great underlying blockchain technology, which enables the coins," says Morrie Fogelbaum, chairman. "Using the same blockchain protocols, and designing a new approach to traceability, Romana will be able to capture a significant portion of the growing $16 billion market."