The study includes a comprehensive breakdown of each generation with key statistics from each life stage.
Birth rates are declining, the population is aging, and for the first time ever, five distinct generations of shoppers are in the grocery aisles, each with their own set of characteristics and attributes that influence shopping behaviors.
Research released in the 14th edition of The Why? Behind The Buy from Acosta, Jacksonville, Fla., provides insight into how each generation is changing the grocery landscape and how brands and retailers should adapt.
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